Zachariah James Watson
Sherry Turkle’s essay on the phenomenon known as “identity crises” begins with a breakdown of how each era constructs and abides by its own metaphors for psychological well-being. That it was not long ago that stability and order were deemed as the most socially and culturally important values that were often reinforced. From rigid gender roles to repetitive labor, the expectation of being in one type of job without one’s life, or remaining in one location for a lifetime, each of these established values were perceived as consistently central to what was frequently defined as a healthy way of life (D.D. Pg. 99). Turkle then goes on to state how the current idea of mental stability involves flexibility and adaptability with an ever-changing world that now demands that one be able to evolve and integrate into constantly changing roles in society along with ever-changing circumstances.
The essay titled “They call me Cyberboy” by Douglas Rushkoff states how participating in cyber-culture used to be percieved by many as an unusual phenomenon by the masses and that only a handful of people could fully understand it. Now with the rise of modern technology and its unavoidable integration with everyday life, cyber-culture has become one of the most influential norms of the masses. Rushkoff also elaborates on how the Internet can be either effective or ineffective with practical areas of life (business, marketing, networking, etc.)
1) Why does Rushkoff perceive the Internet as an ineffective marketing tool?
2) How is the modern expectation of being flexible and able to adapt to a changing world most associated with modern technology?